Discoverability. It’s the most important word for an aspiring author to know and to master. The Internet is where everyone and everything gets found today. If someone searching for you, your book or subjects related to your book can’t find you on the Internet, you will remain obscure. Unknown. That’s not what any aspiring author wants. That’s not what a publisher wants in a writer. The fact that you can’t be found on line when someone searches for you, that you and your book aren’t discoverable, can feel pretty overwhelming, especially if you want to sell books to readers or to publishers. Yet, so many writers fail to develop an online presence. They don’t want to create a blog or a website, both of which provide them with a way to be easily found on the Internet. Why don’t they […]
