Who is really using Twitter today?
When Twitter started, I seriously thought it would never catch on, ( but I also thought DVD players would not replace VHS, so I definitely can miss the boat big time.)
Now wherever you go, any conference, any “Internet Marketing” type of gathering, you are told to use twitter and other “social media”.
I even signed up and have been using Tweetdeck, since Tee Morris taught a class with me at the San Francisco Writers Conference on Social Media.
I found Tweetdeck made using Twitter a much more personal type of interface. Yet after awhile I found myself getting distracted by the constant notification chirps and new tweets even though I only have about 10 people/companies I am following. You can turn off the chirps, (which I happen to like actually). The thing is I already get distracted while working online, and I found keeping Tweetdeck open all the time did not help. There are some benefits, I have found following StudioPress Themes for WordPress and Brian Gardner very helpful and a great resource for me personally, since I use those products ( amazing WordPress website themes) in my business. I greatly admire the wisdom shared by the founder of Studio Press, Brian Gardner. He is a fun and inspirational guy to follow. Other then that, I have found I am back to checking Twitter about once a week.
I have set it up so that when I blog it automatically tweets my new posts for me.
Part of my philosophy about working online is to try to minimize distractions and stay the course on what you are trying to accomplish.
So it was with great interest that I read this article about why the creator of Twitter, Biz Stone has left the company.
A few items jumped out at me.
The majority of Twitter users, some 190 million as of a year ago, are largely disengaged, tuning in during earthquakes, elections, and scandals. At the end of March of this year, Business Insider reported that:
- There were 119 million Twitter accounts following one or more other accounts.
- There were 85 million accounts with one or more followers.
- Thus, a little subtraction shows us that there are 56 million Twitter accounts following zero other accounts, and 90 million Twitter accounts with zero followers.
“With all the noise on Twitter, the conversations vanished. The vast majority of Twitter accounts are not very active. The ones that are, are largely self-serving.”
This has been my experience with my clients and people I know. What do you think the future looks like for twitter?
Are you an active user? Do you enjoy using twitter? Do you wish twitter would just die and go away?
Leave me a comment and lets discuss this topic!