April 7, 2014

How to Increase Website Traffic to Your Website

How to get more traffic to your website | 30 ways to increase web traffic

What can you do to stimulate and increase website traffic?

How can you get more visitors to your website?

People ask me, how can I increase my website traffic?
Since I got started online back in 1998, I always taught the basics.
Write real content and use real keywords, no tricky stuff.
Well thank goodness for that because in the last two years Google made all kinds of great changes that just killed the 
people who tried to manipulate and play tricks with their websites. People lost their page ranking literally overnight.

I am happy to say most of my clients actually went up or at least stayed the same.

Here’s a checklist of over 30 items you need to consider.
Many of these you’re probably doing
already; others you meant to do and forgot about;
still others you’ve never heard of. Of course, a great deal has
been written about this.
While we’re not breaking any new ground here, we’ve tried to summarize some of the most important techniques.

Search Engine Strategies

Perhaps the most important — and inexpensive — strategy is
to rank high for your preferred words on the main search engines in “organic” or “natural” searches (as opposed to
paid ads). Search engines send robot “spiders” to index the content on your webpage, so let’s begin with steps to
prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them
abundant clues as to what your webpage is about.

1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many “filler” words from
the title, such as “the,” “and,” etc. This page title will appear hyperlinked on the search engines when your page
is found. Entice searchers to click on the title by making it interesting. Make sure your main keyword is in
the title.

Increase traffic to your website


Plan to use some descriptive keywords along with your
business name on your home page. If you specialize in silver bullets and that’s what people will be searching for,
don’t just use your company name “Acme Ammunition, Inc.” use “Silver and Platinum Bullets — Acme Ammunition, Inc.”
The words people are most likely to search on should appear first in the title (called “keyword prominence”).
Remember, this title is nearly your entire identity on the search engines. The more people see that interests them
in the blue hyperlinked words on the search engine, the more likely they are to click on the
link. All of these will help increase your website traffic over time.

2. Write a Description and Keyword META Tag.
The description should be a sentence or two describing the
content of the webpage, using the main keywords and key phrases on this page. If you include keywords that aren’t
used on the webpage, you could hurt yourself. 

Most people now are using WordPress or a content management
system to run their websites. There are great tools and plugins that help you set up your pages in the best way for
SEO. One of my must have SEO tools is

WordPress SEO by Yoast

This plugin actually shows you what your title and the excerpt will look like in google search results before you publish the page.

SEO Sample for google excerpt

Your maximum number of characters should be about 255; just be aware that
only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage,
I write the article first, then write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article.
This goes into the description META tag . Then for the keywords META tag, I
strip out the common words, leaving just the meaty words and phrases.
The keywords META tag is no longer used for ranking by Google, but it is currently used by Yahoo, so I’m leaving it in. Who knows when more search engines will consider it important again? Every webpage in your site should have a title, and META description tag. Working online is about slow and steady wins the race. Doing all the things you need to do will increase your website traffic the more you follow the right way to set it up.

3. Include Your Keywords in Header Tags H1, H2, H3.
Search engines consider words that appear in the page headline and sub
heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags.
Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines –
it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some
designers no longer use the H1, H2 tags. That’s a mistake. Make sure your designer defines these tags in the CSS
rather than creating headline tags with other names.)

4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text.
Search engines expect that your first paragraph will
contain the important keywords for the document — where most people write an introduction to the content of the
page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a
keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo
it. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags, though few search engines give these much if any weight.

5. Use Keywords in Hyperlinks.
Search engines are looking for clues to the focus of your page. When they see words hyperlinked
in your body text, they consider these potentially important, so
hyperlink your important keywords and keyphrases.
To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase,
such as
blue-widget.htm – another clue for the search engine to help bring you more website traffic.

6. Make Your Navigation System Search Engine Friendly.

Every website should have a google site map installed. If you are running a WordPress website, you can install a
plugin that creates that for you and if you using WP SEO by Yoast, that already includes a site map for your
website, so one less thing to have to worry about.

7. Develop Several Pages Focused on Particular Keywords.
Search Engine Optimization (SEO) specialists no longer recommend
using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop
several webpages on your site, each of which is focused on a different keyword or keyphrase. For example, instead
of listing all your services on a single webpage, try developing a separate webpage for each. These pages will rank
higher for their keywords since they contain targeted rather than general content. You can’t fully optimize all the
webpages in your site, but these focused-content webpages you’ll want to spend lots of time tweaking to improve
their rank.

8. Submit Your Webpage URL to Search Engines.
This is really obsolete now.

In 2012 – you hardly even need a link for Google to find your website. Google (especially) WILL
find your domain, and if has unique content on it – it will go into it’s index and site
map.

 9. Fine-tune with Search Engine Optimization.
Now fine-tune your focused-content pages (described in point
7), and perhaps your home page, by making minor adjustments to help them rank
high. 
A really fun tool that Bing just came out with is called “Bing it On“.

It lets you see what search results for a url or keywords come up in Bing and Google , side by
side. I always recommend you google and bing and search engine your name, your website and anything you are doing to see what is going on, online. I have found all kinds of things when I do that. Pages I needed to fix, places listing me or referring to me that I had no idea about, ( all good so far!), and many other interesting links. You can also sign up for google alerts to let you know when things are published and refer to your website or name or whatever you want to keep track of.

Keyword searches bing and google side by side

10. Promote Your Local Business on the Internet. These days many people search for
local businesses on the Internet. To make sure they find you include on every page of your website the street
address, zip code, phone number, and the five or 10 other local community place names your business serves. If you
can, include place names in the title tag, too. When you seek links to your site (see below), a local business
should get links from local businesses with place names in the communities you serve
and complementary businesses in your industry
nationwide. List your website on Yelp, Google Profiles, and
all the social media websites. You will get website traffic from all these sites and they must be part of your arsenal.

Links to your site from other sites bring additional traffic.
But since Google and other major search engines consider the number of incoming links to your website (“link
popularity”) as an important factor in ranking, more links will help you rank higher in the search engines, too.
Google has introduced a 10-point scale called PageRank (10 is the highest rank) to indicate the quantity and
quality of incoming links. All links, however, are not created equal. Links from popular information hubs will help
your site rank higher than those from low traffic sites. This is one of the many reasons being involved in some
good forums online is very helpful. You can create a profile and link it to your website and that link counts in
google. Also leaving comments on popular websites with a link is good. Not
comment spamming
, but real comments that are relevant to your website and
business.

11. Submit Your Site to Key Directories , since a link from a directory will help your ranking — and
get you traffic. You can try to list your site in the free
Open Directory
Project
 (www.dmoz.com), overseen by overworked volunteer
human editors. This hierarchical directory provides content feeds to all the major search engines. Plus it provides
a link to your site from an information hub that Google deems important. But don’t be impatient and resubmit or
you’ll go to the end of the queue.

Dmoz links still hold weight but the site is lacking in any kind of follow up and seems like it is slowly dying.
Many top ranking website owners in our current online world hate Dmoz, and with good
reason. Dmoz has many dead links and horrible websites, and to get listed on there is now next to
impossible these days. The word is that Google does not place as much authority on a Dmoz link as it used to. If
you want to have a good laugh  go check out websites in your category on Dmoz and you will see some of the
ugliest and oldest websites ever. It feels like a time capsule of the “olden” days.

Yahoo! Directory is another directory to consider if you want
to be in a large directory.
Real humans will read (and too often, pare down) your 200-character sentence, so be very careful and follow their
instructions
Hint: Use somewhat less
than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to
begin chopping. Business sites require a $299 annual recurring fee for
to have your site considered for inclusion within seven business days.

The question really is, do you need this in today’s marketplace? The general opinion I found from experts in the field was a resounding NO. 

12. Submit Your Site to Industry Sites and Specialized
Directories.
 You may find some directories focused on particular
industries, such as education or finance. You probably belong to various trade associations that feature member
sites. Ask for a link. Even if you have to pay something for a link, it may help boost your PageRank. Beware of
directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, your premium
ad won’t help — but the link itself will help boost your PageRank and hence your search engine ranking. Marginal
directories come and go very quickly, making it hard to keep up. Don’t try to be exhaustive here.

13. Request Reciprocal Links. Find complementary websites and request a reciprocal link to your site (especially to your free
service, if you offer one). Develop an out-of-the way page where you put links to other sites — so you don’t send
people out the back door as fast as you bring them in the front door. Your best results will be from sites that get
a similar amount of traffic to your site. High-traffic site webmasters are too busy to answer your requests for a
link and don’t have anything to gain. Look for smaller sites that may have linking
pages.
  One warning: Be sure to
only link to complementary sites, no matter how often you are bombarded with requests to exchange links with
a mortgage site that has nothing to do with yours. One way Google determines what your site is about is who
you link to and who links to you. It’s not just links, but quality links you seek.

14. Write Articles for Others to Use in their
Newsletters
. You can dramatically increase Start a newsletter to get email addressesyour visibility when you write articles in your area of expertise and
distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a
link to your website and a one-line description of what you offer be included with the article. This is an
effective “viral” approach that can produce hundreds of links to your site over time.

15. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If
you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s
PageRank.
If you have a blog on a third-party blog
site, occasionally find reasons to talk about and link to your own domain. The fastest and most simple to add a
blog to your current website is using WordPress. Many of my clients are now converting their HTML website over to
WordPress completely and using it as their content management system.

Fill out our Pre-Planning sheet and we can schedule a free consultation with you to discuss this option or any of your website needs.

16. Issue News Releases.
Find newsworthy events and send news releases to print and Web periodicals in your industry.
The links to your site in online news databases may remain for years and have some clout with link popularity.
However, opening or redesigning a website is seldom newsworthy these days. You may want to use a Web news release service such as PR Web
Issuing press releases is a traditional promotional strategy, but there are other traditional approaches that can help you as well.

Traditional Strategies

Just because “old media” strategies aren’t on the Internet
doesn’t mean they aren’t effective. A mixed media approach can be very effective.

17. Include Your URL on Stationery, Cards, and
Literature.
 This is a no-brainer that is sometimes overlooked. Make
sure that all reprints of cards, stationery, brochures, and literature contain your company’s URL. And see that
your printer gets the URL syntax correct. In print, I recommend leaving off the http:// part and including only the
www.domain.com portion.

18. Promote using traditional media.
Don’t discontinue print advertising that you’ve found
effective. But be sure to include your URL in any display or classified ads you purchase in trade journals,
newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step
approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more
information and perhaps place an order. Look carefully at small display or classified ads in the back of
narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and
less expensive than online advertising. Consider other traditional media to drive people to your site, such
as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local
market.

19. Develop a Free Service. It’s boring to invite people, “Come to our site and learn about our business.” It’s quite
another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake,
it’s expensive in time and energy to develop free resources.

Make sure that your free service is closely related to what
you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple
opportunities and links to cross over to the sales part of your site.

E-Mail Strategies

Don’t neglect e-mail as an important way to bring people to
your website. Just don’t spam. That is, don’t send bulk unsolicited e-mails without permission to people with whom
you have no relationship. I myself use AWeber and find it simple to use and effective.

I use AWeber for
my email program. I find AWeber easy to use, they have templates if you want to use those for your newslettter.
They are very helpful and you can call them or use their help section. This is important to me because when I
need help I want to be able to call a company and also not be charged extra for help. Here is a free trial sign
up, so you can actually try it first before you commit.

20. Install a “Signature” in your E-Mail Program to help potential customers get in touch with you. Most
e-mail programs such as AOL, Netscape, and Outlook allow you to designate a “signature” to appear at the end of
each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a
one-phrase description of your unique business offering. Look for examples on e-mail messages sent to
you.

21. Publish an E-Mail Newsletter.
While it’s a big commitment in time, publishing a
monthly e-mail newsletter (“ezine”) is one of the very best ways to keep in touch with your prospects,
generate trust, develop brand awareness, and build future business. It also helps you collect e-mail
addresses from those who visit your site but aren’t yet ready to make a purchase. Ask for an e-mail address
and first name so you can personalize the newsletter. You can distribute your newsletter using listservers
such as:

 22. Send Offers to Your Visitors and Customers.
Your own list of customers and site visitors who have given
you permission to contact them will be your most productive list. Send offers, coupon specials, product
updates, etc. Personalizing the subject line and the message may increase the results.
23. Rent targeted e-mail lists.
We abhor “spam,” bulk untargeted, unsolicited e-mail, and
you’ll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation
here. But the direct marketing industry has developed targeted e-mail lists you can rent — lists
consisting of people who have agreed to receive commercial e-mail messages. These lists cost $40 to $400
per thousand or 4¢ to 40¢ per name. Do a smaller test first to determine the quality of the list. Your
best bet is to find an e-mail list broker to help you with this project — you’ll save money and get
experienced help for no additional cost.

Miscellaneous Strategies

24. Promote Your Site in Online Forums and Blogs.
The Internet offers thousands of very targeted e-mail
based discussion lists, online forums, blogs, and Usenet news groups made up of people with very specialized
interests. Use
Google Groups to
find appropriate sources
(groups.google.com). Don’t bother with news
groups consisting of pure “spam.” Instead, find groups where a serious dialog is taking place. Don’t use
aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way
and let the “signature” at the end of your e-mail message do your marketing for you. People will gradually get
to know and trust you, visit your site, and do business with you.
span style=”font-family: Georgia;”>25. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on
your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states
and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile
describing your best customers.

26. Ask Visitors to Bookmark Your Site.
It seems so simple, but make sure you ask visitors to bookmark  your site

or save it in their Favorites list. 
Why don’t you bookmark the
article you’re reading right now?
 You know you’ll want to find it
again soon.

27. Exchange Ads with Complementary Businesses.
Banner exchange programs don’t work well these days.
But consider exchanging e-mail newsletter ads with complementary businesses to reach new audiences. Just be
sure that your partners are careful where they get their mailing list or you could be in trouble with the
CAN-SPAM Act.

28. Devise Viral Marketing Promotion Techniques.
So-called viral marketing uses the communication
networks (and preferably the resources) of your site visitors or customers to spread the word about your site
exponentially. Word-of-mouth, PR, creating “buzz,” and network marketing are offline models. #14 above, “Write
Articles for Others to Use in their Newsletters,” is a viral approach. The classic example is the free e-mail
service, hotmail.com, that includes a tagline about their service at the end of every message sent out, so
friends tell friends, who tell friends.

Paid Advertising Strategies
None of the approaches described above is “free,” since
each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you
need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per
thousand views), (2) pay per click (PPC), and (3) pay per action, otherwise known as an affiliate program or
lead generation program. Do some small tests first to determine response. Then calculate your return on
investment (ROI) before spending large amounts. Here are some methods:

29. Buy a Text Ad in an E-Mail
Newsletter.
 Some of the best buys are small text ads in e-mail
newsletters targeted at audiences likely to be interested in your products or services. Many small publishers
aren’t sophisticated about advertising and offer attractive rates. Banner ads get such a low click-through rate
(0.2%) these days that I don’t recommend paying much for them. Banner ads typically cost about 50¢ to $1 per
thousand page views.
30. Begin an Affiliate Program.
Essentially, a retailer’s affiliate program pays a
commission to other sites whose links to the retailer result in an actual sale. The goal is to build a
network of affiliates who have a financial stake in promoting your site. If you’re a merchant you, need
to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a
company to set up the technical details of your program, and (3) promote your program to get the right
kind of affiliates who will link to your site. Consider affiliate management software.
31. Purchase Pay Per Click (PPC)
ads
 with Yahoo and Bing
http://advertising.yahoo.com/ . Google AdWords (https://adwords.google.com/select/). The top ads appear as featured links to the right of “natural” search engine results for your keywords.
Your ranking is determined by how much you’ve bid for a particular search word compared to other businesses.
This can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks
on the link
 
32. List Your Products with Shopping Comparison Bots
and Auction Sites
. Shopping bots compare your products and prices to
others. Google’s Product Search
http://www.google.com/shopping is free, so be sure to list your products there. A Google Product listing also helps your product page’s ranking on Google. Some work on a PPC basis:
eBay (www.ebay.com), Yahoo! Shopping
Auctions
 (http://auctions.shopping.yahoo.com), Amazon zShops, Marketplace, and
Auctions
 (http://zshops.amazon.com),
and
Yahoo! Shopping (http://shopping.yahoo.com). You pay to
acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time,
too.

We certainly haven’t exhausted ways to
promote your site, but these will get you started. To effectively market your site, you need to spend some time
adapting these strategies to your own market and capacity. Right now, why don’t you make an appointment to go
over this checklist with someone in your organization, and make it the basis for your new Internet marketing
strategy?

If you need help please fill our form and we will contact you.
We offer business consulting, and website consulting, as well as web design, and custom
WordPress Websites.

Fill out our Pre-Planning sheet and we can schedule a free consultation with you to discuss this option or any of your website needs.

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Linda Lee Askmepc Newsletter

 
 

 

Did your web design company or person leave you hanging?


I often get new business from very frustrated website owners who have basically been abandoned by the person or company they hired to help then with their website. Sometimes their websites are half finished on a test site and the person seems to have mysteriously disappeared or stopped answering their phone.

 

Other larger companies who offer website design, farm out the work, and slap the site up, but give no help or direction to the poor website owner.
Often the reason for this is they are not actually doing the work themselves.
I recently had a client who came to me with that  very situation. Their website was up, but it had no keywords, tags, or any kind of the most basic SEO done. The client was more than willing to do it themselves, but the company insisted she needed to pay their “SEO dept”, once again most likely contracted out, or farmed out for the help. I have always cautioned clients about paying for SEO services. It is an area full of people who failed at other get rich quick schemes.  Remember a few years ago when you would get all those invites in the mail for “free dinners” at a hotel, and it was about getting rich quick in some kind of real estate venure? Well those are often the types I run into that decided to become “SEO Experts”.

The problem with many of these type of website related services and web designers and website companies themselves, is there is nothing required to stick up a website and call yourself an expert.
This is why I tell you, check references, check the work they have done before and beware!

People that are good at what I do,( build Websites and use and teach WordPress),  and other things like SEO, are very transparent. They use their real names, they have real clients whose websites you can look at and check their traffic and website rankings and the best ones have a great blog that offer tons of free help and information so you can help yourself.
Here are a few quick tools that can help you check on other sites and see how they are doing, or check your own website out.

Google Page Rank Tool:

Check Page Rank of your Web site pages instantly:



This page rank checking tool is powered by Page Rank Checker service

 

 

 

 

 

 

 

Ever wonder how many of your website pages are actually indexed on Google and in the search engines?

To check this out all your have to do it enter:
site:yourwebsiteurl.com
So for instance for me to check out this site I would go to google search and enter
site:askmepc-webdesign.com
This shows me all the pages on google that I have indexed, which is around 230 pages.
Another fun tool you can only use on Firefox is the SEObook tool for the toolbar.
This is real SEO website, with training and a proven track record.
With one click you can see what I have below in the image for any website.
This will help you know your competition and also check out fraudulant companies and so called SEO and Web Designers/WordPress designers.

Seo tool for toolbar seobook

If you have been left hanging, or just need some help with your WordPress Website, or to convert and HTML website to WordPress, or WordPress training, please feel free to contact me for a free consult to discuss your needs.
You can see my testimonials here, with real people, first and last names and websites that are still up and running!
If you need a website, please fill out my pre-planning sheet here. 

I will never leave you hanging out there alone in cyberspace.
When you need help, I am a phone call or email away!

 

What is a gravatar, and how do I get one?

Get a gravatar directionsMany people ask me how to get a gravatar, or really they ask me this, ” How do I get one of those photos that will show up next to my name on other websites”? Many people do not even know what a gravatar is. A gravatar is an image you select , that is attached to whichever email you select, when you sign up for a gravatar here. http://en.gravatar.com/.

This image to the left of me is a gravatar I custom created. I was just using my headshot, but I noticed many places I left a gravatar, left no way of knowing who I was or where I could found. I took one of my images and just added my business name on top there, and now I use this as one of my gravatars.

Another nice thing with gravatars are you can have multiple emails and images attached to each email, so you do not have to have the same image all the time.

  • What do you use a gravatar for?
    Well if you are online much, you problally have a business, a book, a product or just yourself that you would like to promote or have known better, right? So when you leave comments on other websites or in forums, most of the time if you have a gravatar set up, when you leave an email on that part of leaving a comment, (totally private) it will show your gravatar.
    Membership websites on WordPress will show your gravatar. Many different places use this gravatar set up.
  • Is is hard to set up a gravatar?
    Not at all. I have made a short video to show you how easy it is.
    All you need to do really is sign up, find a small image you want to use and upload it and that it is, you are ready to go!

 

  • If you have any questions or comments please leave them below and good luck with your new gravatars!

 

 

 

Email Marketing Programs. Why you need one to make money online.

Building your email listWhy do you need a professional email management program to make money and succeed online? I will tell you my story. When I started online in 1999, I hated spam, I hated email from” internet marketers”, and I resisted all advice to start building an email list.
I got very annoyed at people sending me email trying to sell me things. As time went on, I watched people I knew whom I knew personally who had started online around the same time as I did start to make a lot of money, One of my mentors who had actually helped me learn how to build my first website using Xsite Pro is now an online guru, and multi-millionaire. He never spams people and when he sends me emails, I read them.

Needless to say, I have had to rethink my approach to email marketing.
I now realize I must build my list. Your email list is literally your gold.
No matter what you do , author, teacher, life coach, editor, writing coach, sales, consulting,  offering products, small business, non profits, it does not matter, your email list will be where you are guaranteed to make money or sell your product.
When people sign up for something you are offering, they have already made the first move in trusting you.
If they like what you do and have to say, you will be able to build trust with them through further emails.
Many of my clients start out using a free email program like “php list”, or just their own email, like outlook.
So why not just use those?
One of the primary reasons to use a professional email set up, is the delivery/open/read rate.
When you use a professional email/list building program, people have to opt in.
This gives you around a 70-80% actual open rate. People who opt in want your messages.

What good is building a list if  when you send the email, people delete it, think it is spam or never see it because their host or email program says it is spam? Also you encourage good will  and build trust by allowing people to opt in or opt out of your mailing list.
You can learn a lot about what works and what does not work this way as well.

How are some ways you go about building your email list?

You can offer a newsletter or a tip sheet, you can use it to just update interested clients and readers about what you doing or speaking. If you have a new book coming out, the people who have expressed an interest will be alerted and you can include the buy the book link.

You do not have to commit to a monthly newsletter if that is something  you do not want to do. Here are some ideas to offer for your clients, readers, customers to sign up for your email list.

  • Free tips sheet
  • Free video
  • Free lesson
  • Free white paper, (A white paper is an authoritative report or guide that helps solve a problem)

The most important thing is to just get started building that list.
I have tried iContact , Constant Contact,  and AWeber. I ended up going with AWeber for several reasons.
I find their interface easy to understand, they have a plugin you can just add to your WordPress site and pop onto the sidebar, (the newsletter sign up on my sidebar is using their plugin).
It is worth spending some time exploring them before you commit, since you will be working in that interface and hopefully staying with them for the long haul. It is a bit of a hassle to change mid-stream since all your subscribers will have to re-opt in again.

I suggest you utilize the free trials for all 3 programs and see which one feels like the best fit for you.
Just click any of these ads to take advantage of the free trials and other offers.

No matter which one you choose, be sure to add the code for the email sign up on your website and start building your own “pot of gold” today!

I use AWeber because I find them simple to use and they have some nice email templates and newsletter templates already set up.
You can sign up for a free trial below.

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How can I set up a strategic system or tweet plan where I am not creating more work for myself?

How to save time twitter and facebook.Kim Edwards is writing an article for the Independent Book Publishers Association, and she sent me some interview questions. One of the questions was:
“How can I set up a strategic system or tweet plan where I am not creating more work for myself?”.
This is a great question for me because I just recently started using twitterfeed.
This is a tool that has greatly increased my traffic, (doubled it from the day I started using it!), and saved me so much time.
If you are using Facebook and twitter and Linkedin and not using this tool, run don’t walk to sign up now. Did I mention it is FREE. I would pay to use this.
It does take about 30 minutes to set up correctly.
Well at least it took me that long because I felt a little confused about the feeds and I did not get a confirmation message after filling things in and I kept trying to check it and was not sure how to do that.

Sometimes when I find myself feeling like that online I discovered it pays to leave it and go back. When I checked back later it was all there to see and after I wrote a blog post I checked twitter and Facebook and linkedin, and there they were! I was so excited.
The last few years many of the plugin my clients have used to perform a similar service have stopped working.
Also many of these twitter plugins do not play nice with WordPress, and break things in the themes and cause havoc in other small and irritating ways.
Recently Twitter announced it is asking  developers to stop building clients that “mimic or reproduce” its own client experience, said Ryan Sarver, head of the micro-blogging website’s platform team. Read more about this here:
They are trying to bring 3rd party apps back to their own company and this means many fun and helpful tools you may use or be using to make life easier on twitter may stop working. (If they haven’t already).

In the meantime I highly recommend twitterfeed to save time and pull it all together for you so you can keep writing and do what you are “genius” at rather then dreary tasks we all feel like we are suppose to be doing online!

Have a great social media networking tool you are using? Tell me about it. Please leave a comment.