SEO Basics: Still Important in 2012
SEO or Search Engine Optimization is a very wide field with a lot of sub fields in which you can have specialized skills. With all the changes Google has made this year, it is a confusing time for many website owners. What still matters? What shouldn’t I do now, and what should I do in 2012 to stay on top of this SEO stuff?One major thing to understand before going deep in SEO strategies is that, SEO is never constant, it tends to change every now and then. Hence, if you cannot keep up with the advancements and the new methods, you are going to have tough time surviving in this industry. However, there are some basic concepts of SEO, that have been there from the beginning and they are still playing a major role in the SEO of any given website. In this article I am listing six of those major tactics that are basic and will definitely produce results, if done properly.
SEO Basics – 2. Keyword research: Do it properly, you can`t take it easy on Keyword research. Because if keyword research is not right, you might end up wasting a lot of your time and money and still see no results after weeks and even months. You must use Google Adwords tool for effective and accurate keyword research.
SEO Basics – 3. Traffic Analysis: Analyze your current traffic, try to find out the week points of your website. Find out what is holding the buyers back from making a purchase. This can do wonders to your overall SEO goals.
SEO Basics – 4. Use Webmaster Tools: I have seen many SEOs and webmasters ignoring this. Using webmasters tools is a must, if you really want to perform well in Google Search Engine.
SEO Basics – 5. SEO Tracking Tools: Use various SEO tools to keep checking your sites performance, including backlinks, indexed pages, PR and some other parameters. I use SEObook which is free and you can install on Firefox. It only works on Firefox however.
SEO Basics – 6. Proper On-Page SEO: Make a well define structure of your website and make sure that internal linking are done with keywords as anchor texts. A Site`s structure plays a vital role in website optimization. Easy and well defined navigation does not only help Bots in identifying various pages on your website but it will also give a pleasant experience to your visitors.
Parts of this article from http://www.seoqualification.com