This design worksheet is designed to enhance
communications between askmepc-webdesign and our customers.
If you are getting this form from our website, print it out, fill
it out, or scan it into and email it to us,
and mail a copy to our office at P.O Box 2461 San Ramon, Ca
94583.
It provides a written memorandum of your website plan.
Your company or Organization name
____________________________________________
1. Purpose of your website.
Before we can start with the nuts and bolts of the visual
design of your site, it is important to establish the purpose you
have in mind for your site.
Please read the following list, and place a “1”
next to the most important purpose, next most important a “2,” etc.
Leave those items blank that do not interest you.
___ To give my company/book/product a cutting edge
appearance
___ To develop a qualified list of sales prospects
___ To sell products/services online
___ To give out information
___ To market literature that we write
___ To provide free information and downloads
___ To encourage potential customers to contact us by phone or
mail
___ To make available product information and price lists to
distributors
___ To make available product information and price lists to
customers
___ To strengthen brand identification
To help brainstorm the layout of your website, consider the
following simple page layout chart.
Re-label any pages you want, cross out any you do not want, and
add or change the connecting lines to the second row. You can also
just write on the blank layout below.
Total number of pages for the site ________
3. Site and Domain Name
Domain names, such as something.com have to be registered in
order for you to own the rights to that name.
We can buy your domain for you if you need that done.
Cost is 14.95 for one year and 28.00 for two. __________
Domain name
____________________________ ___ Desired ___ Already
registered
If you already have a website or domain name, I need the log in for
your account.
Account Name
User Name
_____________________________________________
1. What is the primary messaging
will be going on the home page? Will there be a mission
statement?
2. Besides primary messaging and imagery, what additional
items will be on the home page? Case studies? Current events?
New or featured products?
Please detail how you would like the home
page.
Second Level Pages
1. Will the second level pages
generally have a lot of content?
Will you be including anything
besides main content on these pages, such as pull quotes or product
teasers?
2. Do you like the idea of
different color palettes for the various sections?
Industry Trends and Other
Sites
1. What are the urls of some
other companies within your industry?
Please mention what you like or dislike about
their sites.
2. Are there any sites not within
your industry that you like? Why?
Would you like me to emulate certain
elements when designing your site?
3. Is there any design element
you want me to avoid?
4. Logo and
Graphics
For the purpose of “branding” your
site with your company/organization's image, it is strongly advised
that a company/organization logo be present at the top of every
page. It is very helpful if you provide a copy of your company’s
letterhead, brochures, business card, etc., so we can see how you
present your company image.
You can send these to me via email, or on a disk.
Do you currently have a graphic logo?
___ yes ___ no
Do you currently have a textual logo? ___ yes ___ no
If you have a graphic logo, please
provide it in digital format, so we do not lose any quality in
scanning it.
If you need a logo designed by
askmepc-webdesign, please note that logo design is an additional
charge outside of a website design contract.
1. If you
don’t have a logo design or are redesigning, please give some
examples of logos you like and what you like about them?
2. If you are redesigning a logo,
are there any colors or fonts you would like to use or avoid?
Do you want a serif or sans serif font or
do you have no preference?
3. Are there any pieces of corporate collateral besides the
company logo you’d like complemented by the site?
4. Besides the logo colors, are there any colors I should use
or avoid?
5. Are there any fonts you’d like
incorporated other than the logo font?
5. Colors for your website
We recommend that the background on webpages be white for
readability and contrast. We also recommend a three color palette,
where one or more colors can be further enhanced by making a
lighter tint of it, thus giving you four or five possible colors
for your website.
We also strongly urge you to surf the Internet, and write down
the web address ( called a URL) of websites where you saw a color
that you particularly like for your website.
Visitors to your website have to be able to find desired
information on your website, and all pages should have the same
navigation structure throughout the site. Typically, this involves
a company logo or name in the top left, major links along the left
or right edges of each page, and a few links to important sections
of the site along the bottom.
We typically put a link on the logo or company name in the top
left so users can click there to go back to your home, or first
page.
Links on the left or right edge are just as easy to do. Links on
the left are most common, and where people expect to find them.
Links on the right are less common, but can help make your website
stand out.
Links can be text or images, although images will make your website
load much slower, and may discourage some users with slow dial-up
connections.
Where would you like your major links? ___ left ___ right ___
top
These links are derived from the chart you marked up on the
first page.
Please mark any of the following navigation features you might want
added.
Rollover buttons (requires JavaScript and extra cost)
___________
Drop Down Menus (requires JavaScript and extra cost)
__________
Custom Images Created as Navigation Buttons (you
need to supply the images you want used) __________
Other ideas ______________________________________________
Please list other websites whose navigation style visually
appeals to you, or has the type of design elements you would like
to incorporate into your website.
Our contract includes the statement that you own the copyright
to, or have permission from the copyright owner to use any photos
you supply us with.
Some online sources for royalty-free stock photos include
Graphistock (http://www2. images.com/index.dhtml), Photos to Go
(http://www.photostogo.com/ default.asp), Free Images
(http://www.freeimages.co.uk/) and Free Stock Photos
(http://freestockphotos. com/index.html). Wikicommons has a huge
selection of royalty-free items you may use.
This is by no means an exclusive list. Any photo or image you may
want is available for a price somewhere.
Please send these to me, with details on how and where you would
like them used.
Please list any special image needs other than an image or two
per page, such as a photo album type page, or a detailed list of
product photos with small thumbnail images linked to larger
images.
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
8. Content
You provide the content for your pages. Please format your
content no wider then 600, since this is usually
the display area width. No word documents please. These bring lots
of extra odd code into the site and mess
up the display. Please format using a simple text editor and a
common simple font for best display.
Please choose a common simple font for best results. We can insert
special fonts for small sections, but in general
people prefer plain and easy to read font.
We do not proof your content! You are responsible for spelling
and grammar.
We have several wonderful copywriters I work with and can vouch for
personally in our resource
section.
I highly recommend you at least send your final copies to one of
them for those final touches.
I am amazed at how much better copy sounds after a pro has worked
with it.
Time-wise, it is impossible to judge how long your website will
take to develop without a full consultation.
Here are a few things to keep in mind when planning for your new
website:
Photographs and graphics take longer
to download to a browser than text.
While you do not want a boring, text only website, think about a
user with a slow dial-up modem when considering
how many images you want on a webpage.
When supplying photographs or
graphic images to us, please supply them in digital form. You may
email them or burn them onto a CD.
It is vitally important to have as
much detail about your site planned before we start
development.
Changing plans in the middle will cost extra, and having a vague
idea of what you want can cost extra, and will definitely take
longer to develop.
While animated graphics might be
used a lot on webpages, they are usually never used outside of an
advertisement
on a business website. Think about the users experience at your
website before asking for animations that do not add value to your
website
Once I review your worksheet,
we will get together on the phone or in person to discuss your site
and the schedule.
The first 1/3 is due at the beggining, the second is
due after you have seem the site, ( on one of my servers on the
web)
Usually there are some adjustments and tweaking before
our final product.
The final payment is due after that and we are ready to
go live.
Once I recieve the final payment, I will upload your
site and then you will recieve my e-book.
"You have a website, now what?"
Many people are not sure how to promote their site or
what the next step is.
Thank you for choosing AskMePc-Webdesign.
