Step Two Form-AskMePc-Web Design

AskMePc-WebDesign Planning Worksheet- Please attach extra paper with your answers if needed.
I tried to create this so you could print it out without huge amounts of pages!

This design worksheet is designed to enhance communications between askmepc-webdesign and our customers.
If you are getting this form from our website, print it out, fill it out, or scan it into and email it to us,
and mail a copy to our office at 4061 East Castro Valley Blvd #193, Castro Valley, Ca 94552
It provides a written memorandum of your website plan.

Your company or Organization name ____________________________________________

1. Purpose of your website. Before we can start with the nuts and bolts of the visual design of your site, it is important to establish the purpose you have in mind for your site.

Please read the following list, and place a “1” next to the most important purpose, next most important a “2,” etc. Leave those items blank that do not interest you.

___ To give my company/book/product a cutting edge appearance
___ To develop a qualified list of sales prospects

___ To sell products/services online
___ To give out information
___ To market literature that we write
___ To provide free information and downloads
___ To encourage potential customers to contact us by phone or mail
___ To make available product information and price lists to distributors
___ To make available product information and price lists to customers
___ To strengthen brand identification

___ Other________________________________________________________________

2. Site Organization

To help brainstorm the layout of your website, consider the following simple page layout chart.

Re-label any pages you want, cross out any you do not want, and add or change the connecting lines to the second row. You can also just write on the blank layout below.

Total number of pages for the site ________

3. Site and Domain Name

Domain names, such as something.com have to be registered in order for you to own the rights to that name.

We can buy your domain for you if you need that done.
Cost is 14.95 for one year and 28.00 for two. __________

Domain name ____________________________ ___ Desired ___ Already registered

If you already have a website or domain name, I need the log in for your account.

Account Name
User Name _____________________________________________

Password _____________________________________________

Home Page

1. What is the primary messaging will be going on the home page? Will there be a mission statement?

2. Besides primary messaging and imagery, what additional items will be on the home page? Case studies? Current events?
New or featured products?
Please detail how you would like the home page.

Second Level Pages

1. Will the second level pages generally have a lot of content?
Will you be including anything besides main content on these pages, such as pull quotes or product teasers?

1. What are the urls of some other companies within your industry?
Please mention what you like or dislike about their sites.

For the purpose of “branding” your site with your company/organization's image, it is strongly advised that a company/organization logo be present at the top of every page. It is very helpful if you provide a copy of your company’s letterhead, brochures, business card, etc., so we can see how you present your company image.
You can send these to me via email, or on a disk.

Do you currently have a graphic logo? ___ yes ___ no

Do you currently have a textual logo? ___ yes ___ no

If you have a graphic logo, please provide it in digital format, so we do not lose any quality in scanning it.

If you need a logo designed by askmepc-webdesign, please note that logo design is an additional charge outside of a website design contract.

Typeface preference (Times, Arial, etc.) ___________________________________

Preferred colors around logo _____________________________________________

Other ideas ___________________________________________________________

_____________________________________________________________________

1. If you don’t have a logo design or are redesigning, please give some examples of logos you like and what you like about them?

2. If you are redesigning a logo, are there any colors or fonts you would like to use or avoid?
Do you want a serif or sans serif font or do you have no preference?

3. Are there any pieces of corporate collateral besides the company logo you’d like complemented by the site?

We recommend that the background on webpages be white for readability and contrast. We also recommend a three color palette, where one or more colors can be further enhanced by making a lighter tint of it, thus giving you four or five possible colors for your website.

We also strongly urge you to surf the Internet, and write down the web address ( called a URL) of websites where you saw a color that you particularly like for your website.

1 ___________________________________________________________________

2 ___________________________________________________________________

Visitors to your website have to be able to find desired information on your website, and all pages should have the same navigation structure throughout the site. Typically, this involves a company logo or name in the top left, major links along the left or right edges of each page, and a few links to important sections of the site along the bottom.

We typically put a link on the logo or company name in the top left so users can click there to go back to your home, or first page.

Links on the left or right edge are just as easy to do. Links on the left are most common, and where people expect to find them.
Links on the right are less common, but can help make your website stand out.
Links can be text or images, although images will make your website load much slower, and may discourage some users with slow dial-up connections.

These links are derived from the chart you marked up on the first page.
Please mark any of the following navigation features you might want added.

Custom Images Created as Navigation Buttons (you need to supply the images you want used) __________

Please list other websites whose navigation style visually appeals to you, or has the type of design elements you would like to incorporate into your website.

Our contract includes the statement that you own the copyright to, or have permission from the copyright owner to use any photos you supply us with.

Some online sources for royalty-free stock photos include Graphistock (http://www2. images.com/index.dhtml), Photos to Go (http://www.photostogo.com/ default.asp), Free Images (http://www.freeimages.co.uk/) and Free Stock Photos (http://freestockphotos. com/index.html). Wikicommons has a huge selection of royalty-free items you may use.
This is by no means an exclusive list. Any photo or image you may want is available for a price somewhere.
Please send these to me, with details on how and where you would like them used.

Please list any special image needs other than an image or two per page, such as a photo album type page, or a detailed list of product photos with small thumbnail images linked to larger images.

You provide the content for your pages. Please format your content no wider then 600, since this is usually
the display area width. No word documents please. These bring lots of extra odd code into the site and mess
up the display. Please format using a simple text editor and a common simple font for best display.
Please choose a common simple font for best results. We can insert special fonts for small sections, but in general
people prefer plain and easy to read font.

We do not proof your content! You are responsible for spelling and grammar.
We have several wonderful copywriters I work with and can vouch for personally in our resource section.
I highly recommend you at least send your final copies to one of them for those final touches.
I am amazed at how much better copy sounds after a pro has worked with it.

Time-wise, it is impossible to judge how long your website will take to develop without a full consultation.
Here are a few things to keep in mind when planning for your new website:

Once I review your worksheet, we will get together on the phone or in person to discuss your site and the schedule.
  The first 1/3 is due at the beggining, the second is due after you have seem the site, ( on one of my servers on the web)
  Usually there are some adjustments and tweaking before our final product.
  The final payment is due after that and we are ready to go live.
  Once I recieve the final payment, I will upload your site and then you will recieve my e-book.
"You have a website, now what?"
  Many people are not sure how to promote their site or what the next step is.
Thank you for choosing AskMePc-Webdesign.