Working as a web designer/website creator, I often am confronted
with the problem of finding inspiration for a eye catching landing page. A landing page needs
to promote your service or product and move your customer forward to your desired end result.
That may be buying your product or service, signing up for your newletter, or other
It is good to be clear yourself on what you want from your visitors. I have noticed many people I
work with don't have a sharp focus on what they want as the desired outcome of their website
A landing page is an important component of your online marketing campaign strategy. They
are the pages that your online ads and some SEO terms will drive visitors to.
The number one goal of a landing page is to convert a prospect by having them register
information with your site. That information could be for a free whitepaper, an online newsletter,
free demo, or another call to action.
Many online products company have their homepage function as a landing page. These companies
succeed by having people signup for their products/services and pay monthly subscriptions.
I recently came across one of the best landing pages I've seen at Netflix.com. Netflix business
model relies on converting visitors into subscribers that will pay them a monthly fee, and their
landing page is optimized to do just do that.
Here are five quick takeaways from the Netflix.com that you can use on your own landing page,
whether it's your site's homepage or an interior page that people are driven to via ads.
* New visitors are critical. Your landing page's goal is to sell new visitors on your
company, not to help current customers use the service. The Member Sign In is a tertiary concern on
the Netflix page, after the trial signup and how it works graphic.
* Offer something in exchange for the signup. Netflix achieves this point by offering a free
trial, it's a lot easier for someone to turn their information over to you when they're getting
something in exchange. Other popular offers in exchange for signups are whitepapers, podcasts, and
* Optimize for small monitor resolutions. Make your information and call to action available
to as many people as possible, this means optimizing for even laptops. By not forcing even the
smallest screens to have to scroll, Netflix is minimizing the necessary effort to learn about and
sign up for their service.
* Keep the main navigation simple. Don't overwhelm visitors with menu options that encourage
them to leave the landing page and registration form.
* Less is more. Minimize the amount of text on the page. Make it easy for visitors to
quickly get an understanding of your product or service and the offer you're making to them.
Netflix does this by using graphics and very little text, making it easy for new visitors to
quickly understand the service.
The overarching theme of the landing page is to make the page simple yet enticing. Woo the
visitor with graphics and powerful offers, but don't overwhelm them with information and
complicated processes. What are some other good landing pages out there? Any good stories about
signing up on a landing page because it was just that enticing?